The client required a new visual identity and website to elevate their image in the construction industry. Championing high quality photography, the strategy was to keep the branding as minimal and subtle as possible, in order for the photography to tell the complete story of each phase of a project.

It was important for the client to keep purple in their brand, so a muted, more sophisticated hue and palette was selected ensuring it would not clash with the imagery. The logo was simplified and a new photography style was also a large part of keeping the aesthetic.