The client required a brand refresh and website redesign to coincide with their Tercentenary. The brand concept was to reflect the rich history and tradition of the firm while capturing a more personal, authentic tone.

This was achieved by developing a strategy around “collections” – ranging from assets and private wealth, or simply memories collected throughout life. This idea was to resonate with the clients’ family, private and charitable work on an approachable, personal level and to relate to a wider market.

The website strategy was to highlight individual departments and develop specialist hubs for a targeted user experience.

Other work included campaigns for London Art Week sponsorship and marketing events to appeal to a younger audience.