Sustainable Education Platform Case Study

PROJECT

VISUAL IDENTITY & WEB DESIGN FOR SUSTAINABLE EDUCATION PLATFORM

About the
project.

DELIVERABLES

Branding, web design, data visualisation, infographics, social media graphics, presentation decks and illustration.
YEAR

2023

OVERVIEW

The startup education platform required an entire brand and visual identity created from scratch. The brief was to create a unique, impactful and eye-catching visual identity with emphasis on imagery and infographics to stand out from its competitors.

A double-meaning thought or speech bubble shape was used to capture ideas, knowledge, thoughtfulness and spreading the word about climate change. This, blended with the carbon hexagon symbol, resulted in a meaningful logo that complements the imagery and graphic style of the supporting designs. Impactful, heavy typography was chosen to reflect a “headline news” style and capture the immediate importance of sustainable education.

The organisation relies heavily on video and infographic content to communicate and educate.

The first-phase web platform is to be launched in summer 2023.

Brand
Guidelines.

Colour Palette
& Image Style.

Industrial, smoky greys and purples were chosen to reflect carbon emissions and pollution. The main brand colour, a vibrant yellow-green shade, inspired by a young plant or new shoot, symbolises growth, light, energy and positive new beginnings. Accent colours were created from striking landscapes and wildlife.

High-contrast images of patterns and textures in nature with one focal accent colour form a bold, vibrant image library that ties in with the brand palette. Black and white imagery is also used under bright graphics or typography for added impact.